Friday, May 15, 2020

Starbucks Human Capital Management Practices - 1568 Words

Starbucks Human Capital Management Practices â€Å"When people ask me about the reasons for Starbucks success, I tell them not what they expect to hear. I tell them that it was the people at Starbucks and the way we managed them that was the true differentiating factor†- Howard Schultz. A trip to Italy left Howard Schultz with an appreciation of the role the baristas, or coffee brewers, played in creating a comfortable, stable, and entertaining environment for the company’s customers. That appreciation lead to his vision for Starbucks and inspired him to develop a company culture — nurtured through promotions, compensation, and feedback mechanisms — that emphasized the importance of keeping employees motivated and content. The company bases its culture on training and motivating employees, known as â€Å"partners.† It entrusts its human resources department as the â€Å"guardian† of the culture built on â€Å"passion† for service. From the time that Howard Schultz acquired the company, he has believed that the coffee would not be the key to its success but it would be the way that Starbucks treated its employees that would translate into financial success. Therefore rather than attempting to differentiate itself with specia lized coffees, Starbuck focuses on building a strong corporate culture that influences the behavior of its people and translates into â€Å"legendary service† for its customers. With this goal in mind, the company created the following six guiding principles 1. Provide aShow MoreRelatedStarbucks Annual Human Resource Operating Plan1259 Words   |  6 PagesStarbucks Annual Human Resource Operating Plan 1.1 Starbucks Mission Vision: An organizations mission and vision statement typically states your organization’s reason for being and why they continue to exist. It also defines what business you want to be in and the future goals of the organization. (Haines McKinlay, 2007). 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