Consumer Decision Making Process Assignment Example | Topics and Well Written Essays - 1000 words

Consumer Decision Making Process - Assignment Example The assignment "Consumer Decision Making Process" talks about the interview which began with a brief introduction of the interviewer and the intention of the interview to the interviewee who bought a 400 QR worth Samsung Galaxy phone. When asked what made him buy the Android phone, he answered Android phones were trendy and stylish. It was quite evident that the brand name played a role in influencing his purchasing decision. This was quite secondary as the main preference that was not brand related seemed to supersede brand loyalty.The method used was laddering, with the help of Means End Chain Approach. This approach dictates that questions are asked in a certain manner, especially with many â€Å"why†-questions that may make the customer uncomfortable especially when the answers being sought by such questions are apparent. So an explanation was made to the customer/ respondent in advance of the questioning. The Means End Chain is based on assumptions that customers’ product knowledge is based on three factors as shown below according to the interview. These factors are arranged in a hierarchical manner as shown above, with the attribute topping the hierarchy and the value being at the bottom. Below is the interview excerpt from the interview of the customer. Attributes are the good outstanding features of the product, consequences are the benefits associated with the product or the problems of the product and finally, the value is the feeling contributed by the consequence.

E-commerce Service Research Paper Example | Topics and Well Written Essays - 750 words

E-commerce Service - Research Paper Example Beyond the real world, the Internet has created the new world called as a sixth continent or virtual network. In business, e-commerce has made prosperous circulation system. E-commerce has enabled to achieve the fast, reliable and better economic results as compared to traditional business. E-commerce permeates the every profile including media, logistics, finance, enterprises, governments and traditional agriculture.The aim of this paper is to see the changes brought by the adoption of E-commerce for enterprises. What advantages and disadvantages have been produced from E-commerce to business? What are factors involved in buying the attention of customers from E-commerce as well as traditional buying?E-commerce has commonly used the term in the era of the Internet age. E-commerce simply means the putting up the website for service and product information along with the email contacts from where customers can place an order for buying the products. E-commerce is a system to conduct t he business activities via the usage of internet and related technologies. This internet usage refers to a computer network to conduct the business. In also includes the selling and buying online, transferring the electronic funds, business communication and associated activities with the selling and buying of services and goods online (Qin et al., 2014). Business to Consumers (B2C) as a category of e-commerce deals with the direct business between the business companies and consumers.